I have always been a believer of having a north star or as some people call it a big hairy audacious goal, especially at work. To me, not having a north star feels like working without a purpose. It’s honestly much more than the sales targets, lead numbers, CSAT metrics. For me, the north star defines the very essence of a business’ existence over a particular period of time. It’s the inspiration that helps me to take bolder decisions and keep decision making simple. Many a times it’s the guiding light when the future seems bleak (and believe me, that happens quite often!).
Very well written Ishan. Your topics are always interesting. Being a start up owner I learn a lot from your leadership lessons. Cheers!!!