When we talk about scale, the conversation usually jumps to teams, revenue, and market share. But here's something I’ve been reflecting on: scaling also means scaling yourself—your voice, your presence, your impact.
Over the past few weeks, I’ve been asking myself: how can Scale It Up reach more people? That led me down the path of AI-driven tools. And one thing became clear—people absorb content differently. Some like to read, others prefer to listen, and more and more now want to watch. That’s where tools like HeyGen come in. I’ve started converting blog posts into videos using AI avatars and voice.
It’s been fun to experiment—trying out different avatars and voices, tweaking scripts, and testing formats. I’ll keep refining it, but here’s what I’ve realized: perfection doesn’t matter. Presence does. What matters is showing up consistently, in different ways, to connect with a wider audience. Check out my fiirst AI Avatar video above!
So over the next few months, expect more than just written blogs. You’ll see video articles, new content formats, and fresh takes on past posts—all designed to meet people where they are.
And if you’re in a go-to-market or customer-facing role, there’s a takeaway here. AI tools are no longer just toys. You can explore AI-led onboarding, customer support, even training. The results might not be instant, but they’re worth experimenting with.
So here’s to scaling not just the business—but you. Your story. Your voice. Your impact.
Let’s keep scaling it up.
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